About us
Geoff and Gemma Parker
We’re a husband-and-wife team who have invested in property since 2009 and in HMOs since 2014. HMO Partners is the brand we use to work with co-investors, people who want to put their capital into HMO projects alongside us.
We also founded and run HMOsales.com, a one-stop shop for HMO investment services. Day to day we sell HMOs and provide valuations, consultancy, mortgages and training. Through HMOsales.com, and before that our letting agency Now Rooms, we have brokered over £100m of HMO sales and consulted on thousands of HMOs across the country. That gives us a clear view of what works, what lets and what sells.
Since 2009
Our journey
| Year | Milestone |
|---|---|
| 2009 | First buy-to-let investment: flats in Liverpool city centre |
| 2012 | Three more buy-to-let investments |
| 2014 | First 5-bed HMO conversion and first 6-bed student HMO conversion |
| 2015 | First 9-bed Sui Generis HMO conversion |
| 2015 | Founded the HMO letting agency Now Rooms |
| 2016 | Launched HMO training with the “Liverpool HMO Day” |
| 2017 | First HMO flip: a 9-bed HMO, bought, converted and sold |
| 2017 | First commercial-to-HMO project: a 16-bed hotel conversion |
| 2017 | First non-executive director appointment, with a commercial property investment company |
| 2018 | Established HMOsales.com, initially trading under Now Rooms (Guaranteed Liverpool Lets Ltd) |
| 2019 | Sold the Now Rooms letting agency with 800 rooms under management; kept the HMO sales agency and continued running it on a freelance basis |
| 2022 | HMOsales.com incorporated as its own company |
| 2023 | First social housing HMO investments |
To date we’ve completed around 60 HMO deals.
The team
Who you will work with
Geoff Parker – Co-founder
Geoff has degrees in Mechanical Engineering and Business Administration (MBA). He spent 15 years building digital marketing businesses alongside the property management company he sold in 2019. He’s a numbers man: he focuses on the detail of every deal and makes sure it meets strict criteria before any money is invested. Geoff sources the deals, matches partners with projects that fit their investment criteria, and plans the exit from day one.
Gemma Parker – Co-founder
Gemma has a degree in Psychology and a Masters in Personnel & Development. She was European HR Manager for John West Foods before joining Geoff full-time in the HMO business in 2016. Since then she has delivered HMOs of 4, 9 and 16 bedrooms. Gemma keeps strong relationships with builders, contractors and partners, manages projects to deadline, and coordinates refinancing and management so that assets reach maturity as quickly as possible. She also runs the monthly accounts and looks for ways to improve each asset’s cashflow.
Our values
What we believe
- We like to have something in common with our partners beyond property (for Geoff, it’s usually football).
- We partner with people who share our values.
- We work towards goals we agree together.
- Whatever we do should help someone: partners, tenants and communities.
- Every HMO we create has a strategic purpose.
- We aim to raise the bar with every new HMO we develop.
Away from work
Life by the sea
We live by the sea, 20 minutes from Liverpool. Family life is mostly outdoors, with biking, football and plenty of fresh air, and we enjoy charity events and networking together.
Important information. This website gives general information about HMO Partners and our experience. It is not an offer or invitation to invest and does not promote any specific investment. HMO Partners is a trading brand of HMO Sales Limited. We only share details of a specific opportunity privately, with people who have signed a statement confirming they are a certified high net worth individual or a sophisticated investor under the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, or through a promotion approved by an FCA-authorised firm. Your capital is at risk and you could lose all of the money you invest. Property is illiquid, so your money may be tied up for the length of a project, and past performance is not a reliable guide to future results. These investments are not covered by the Financial Services Compensation Scheme (FSCS). Nothing on this website is financial, investment, tax or legal advice. Please take your own independent professional advice before investing.
Let’s talk
The best way to get to know us is a conversation. Book a free 30-minute call with Geoff, or register your interest.
Or call 0800 002 9017 · email geoff@hmosales.com