
Joint ventures and lending in HMO projects
Partner with experienced HMO investors
We’re Geoff and Gemma Parker. We’ve been investing in property since 2009 and have completed around 60 HMO deals. We work with private investors who want to put their capital into well-run HMO projects, as joint venture partners or as lenders.
2009
investing in property since
~60
HMO deals completed
800
rooms under management when we sold Now Rooms
£100m+
of HMO sales brokered

Who we are
Geoff and Gemma Parker
HMO Partners is the investment brand of husband-and-wife team Geoff and Gemma Parker. We started with buy-to-let flats in Liverpool city centre in 2009 and have specialised in HMOs since 2014. Along the way we have:
- converted houses into HMOs from 5 to 9 bedrooms, including Sui Generis HMOs
- turned a hotel into a 16-bedroom HMO
- built a specialist HMO letting agency, Now Rooms, which had 800 rooms under management when we sold it in 2019
- founded HMOsales.com in 2018, a one-stop shop for HMO sales, valuations, consultancy, mortgages and training
- brokered over £100m of HMO sales and consulted on thousands of HMOs across the country
How you can invest
Two ways to invest with us

Joint venture partnerships
You provide capital and we do the rest: finding the deal, managing the conversion, refinancing and management. We agree the structure and exit for each project together, in writing, before any money changes hands.

Lending
You lend to a specific HMO project for an agreed term. Every loan is documented in a written loan agreement, and security is discussed and agreed for each project.
We don’t publish opportunities, rates or returns on this website. Investment sizes and terms are discussed privately, and only with investors who have confirmed they qualify (see Important information below).
Why HMO Partners
Why investors work with us
Experience across the HMO market
Small HMOs, large Sui Generis HMOs, commercial-to-HMO conversions, new-build land schemes and, since 2023, social housing HMOs.
We know the numbers
Geoff has a Mechanical Engineering degree and an MBA, and checks every deal against strict criteria before we commit.
Hands-on delivery
Gemma manages builders, contractors, project deadlines, refinancing and the monthly accounts.
More than one exit
We’ve held HMOs for income and sold them once they matured, so every project has more than one way out.
Partnership first
We get to know our partners personally and look for shared values and goals.
Important information. This website gives general information about HMO Partners and our experience. It is not an offer or invitation to invest and does not promote any specific investment. HMO Partners is a trading brand of HMO Sales Limited. We only share details of a specific opportunity privately, with people who have signed a statement confirming they are a certified high net worth individual or a sophisticated investor under the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, or through a promotion approved by an FCA-authorised firm. Your capital is at risk and you could lose all of the money you invest. Property is illiquid, so your money may be tied up for the length of a project, and past performance is not a reliable guide to future results. These investments are not covered by the Financial Services Compensation Scheme (FSCS). Nothing on this website is financial, investment, tax or legal advice. Please take your own independent professional advice before investing.
Ready to talk?
Book a free 30-minute call with Geoff to talk through co-investing, or register your interest and we’ll come back to you quickly.
Or call 0800 002 9017 · email geoff@hmosales.com




